Impact Data

Transforming Profitability through Data Intelligence

How Do You Identify Your Most Profitable Customer?

You can stick with what you know: credit bureaus, non-traditional scoring methods and internal scoring models. Do that, and, at best, your company stays the same. Or you can gain a competitive advantage with Impact Data’s proven performance analytics model and see how profitable your business can become. Impact Data delivers the truth with your data.

Knowledge is power. Impact Data puts strategic power behind your data, directing you to your most profitable customer, consumers with the highest propensity to perform and yielding a positive impact on your P&L. All of this is done without consumer-identifiable information, eliminating any privacy concerns.

Impact Data’s methods were derived from years of experience in multiple areas of finance, credit, debt and marketing. The Impact Data performance analytics model, established in 1999, is unique in its creation, yet yields a powerful and personalized solution no matter the industry. It offers a measurable, quantifiable result, one which leads to incremental revenue generation. Impact Data will return results within days, if not hours, allowing for a speed of execution and an ease of implementation. This equals a positive impact to the bottom line instead of watching money walk out the door. Harness the knowledge to reach the consumers most likely to perform and transform profitability through data intelligence.

As more Americans fall deeper into debt, lenders, collections organizations, service providers and marketing experts need to cost-effectively reach consumers with a defined strategy to recover more debt or identify the next customer. The Impact performance analytics model will optimize resources to significantly improve consumer purchases and collections operations. Impact consistently delivers successful campaigns through time-tested technologies and best practices to succeed in today’s volatile economy of rising delinquencies, lagging on-time payment rates and finding the next customer.

We seek to work with ambitious and successful companies that wish to transform profitability through data intelligence.

Impact will provide additional and significant separation against any bureau or internal scoring model that companies may already use.

How Has Impact Data Helped Others in My Industry?

Our performance analytics model is more accurate, successful and cost effective than any bureau based or internal score….We transform profitability through data intelligence.

The Impact performance analytics model is geo-economic based, NOT Credit Bureau based. We can show you case studies in different industry applications that utilize our model to maximize efficiency of personnel and resources while identifying customers with the highest propensity to perform. This allows our customers to quickly and significantly separate themselves from the competition.

How Does Impact Data Prove Itself?

One of the huge competitive advantages in the pre-sale process is that Impact Data can validate the model prior to engagement. After a sample file is obtained and scored, a 30-minute Webinar is scheduled to ensure maximization of every one’s time. In addition to providing the theory and background to the model, we will present the findings of Impact with the ‘prospects’ data. We will process any size sample (recommend between 5,000 and 50,000 records has proven a most effective sample file) and it can be of any age or type of business – all we require is that the file has at least 90 days payment history.

The Impact model is not only proven, it is safe. No consumer identifiable information is required. It’s an easy IT application. All we require is the following:

1. Unique Identifier (Account #)
2. Balance (Performance Indicator)
3. Zip Code (zip only not +4)
4. Score (Optional – Example…Fico, Experian, Trans Union, Internal, etc… as long as it is consistent across all accounts)

Once we receive this data we will run it through the Impact model and send back a high level 9-Segment Summary.

After the ‘prospect’ client receives this, we will then request a ‘cumulative’ performance file for the same accounts to lay over the summary. All we need is:

1. Unique Identifier (Account #)
2. Performance metric (Cumulative # of Payments with Cumulative Dollar Amounts reflecting a minimum of 90 days payment history)

We will then present this information during the Webinar.

Bottom Line: The Impact performance analytics model will provide separation for your company utilizing data intelligence on a customer’s propensity to perform thus significantly increasing profitable revenue.

What are you waiting for? Submit a sample data file and start finding your most profitable customer.