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Best Practices for Developing a Customer Lifetime Value Program
As appealing as A CLTV framework might be, if not done right, it can quickly become very complex and hard to implement. The right solution depends on the data availability, analytical capabilities of the organization as well as the infrastructural constraints facing it Information Management Newsletters, July 28, 2011 Krishna Mehta As marketing maturity has [...]
Predictive Analytics: Beyond the Predictions
Probabilities and Tiered Reactions Derived From Predictive Models Align With Company Goals Information Management Magazine, July/Aug 2011 William McKnight We make predictions and act on them all the time. I predict that if I jump into the path of a moving bus, I will be hurt – so I won’t jump. I’d conclude that [...]
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